According to Facebook
We are running a limited test where like, reaction and video view counts are made private across Facebook,” a Facebook spokesperson told CNET in an emailed statement Thursday.
Facebook added that it would “gather feedback to understand whether this change will improve people’s experiences.https://www.theverge.com/2019/9/26/20885990/facebook-hide-public-like-count-test-user-experience-australia
Facebook has decided to hide the “Likes” on Friday, making the number of reactions, number of views and number of likes noticeable just to a post’s writer. The test will start in Australia, the online networking monster affirmed Thursday, and incorporates promotions.
Starting in July, Instagram like includes were covered up in seven nations: Australia, Canada, Brazil, New Zealand, Ireland, Italy, and Japan.
The social-community demonstrated before in September that it may explore different avenues regarding concealing likes, subsequent to testing the methodology on Facebook-claimed Instagram this year. In August, Facebook said the Instagram test was intended to “remove the pressure of how many likes a post will receive” on Instagram and that Facebook was ” excited by the early test results.”